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بازار محور
In short, Game-Based Marketing is a primer for leveraging the un- precedented opportunity created by the game-centric revolution in marketing and advertising.
As Funware gains momentum and more resources and money are earmarked for its development, we will watch as an inevitable transformation takes shape: the leveraging of the power of games and the emergence of a game-centric cul- ture to create tremendous value.
Although the company would not reward residents directly for drinking their beverage, the leaderboard itself is both practical and powerful as a game-centric branding opportunity, encouraging consumption in a powerful, if indirect way.
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